Utilizing appropriate signage can make your business more visible after dark. Choose something that attracts attention while remaining durable and easy to maintain.
Consider opting for LED channel letter signs instead of neon. They offer energy savings while still producing the same effect without incurring high upfront costs.
1. Durability
Channel letter signs are constructed of durable materials designed to withstand outdoor conditions, making them more economical choices for business owners. Furthermore, they require less electricity to run than neon or fluorescent lighting solutions, saving on electricity costs as a result.
Channel letters are constructed with aluminum faces and returns that are resistant to rust or corrosion, available in an array of colors for returns; in certain instances they can even be covered in translucent vinyl to produce an eye-catching halo effect.
Front-lit channel letters offer businesses looking to increase visibility during the day an effective solution. Constructed of acrylic with stainless steel returns and removable trim caps, front-lit channel letters come in various depths that can be tailored to match the colors of their logos or business brands.
2. Versatility
Channel letters are an adaptable solution for signage needs, ranging in sizes, fonts and colors – even including full-color logos or digital prints – they’re frequently seen at restaurants but can also be seen at malls or retail spaces that remain open late such as convenience stores and gas stations.
Letter faces are generally constructed out of acrylic to allow light through, and often illuminated using LED lights for a “halo” effect that makes them visible at night. They may also be lit from either behind or in front, depending on desired ambiance.
LEDs consume much less electricity to illuminate than neon, thus helping you save on electricity costs.
3. Easy Maintenance
LED reversed channel letters don’t contain mercury like neon channels signs do, making them significantly safer and easier to clean up if they break.
Neosigns are more durable, weather resistant, and energy efficient than neons – meaning you’ll save on electricity costs over time.
Easy to customize and designed to represent the brand of your company, channel letter signs can also easily reflect its personality and brand. Available in different colors and shapes, channel letter signs provide the ideal way to make a bold statement for any business looking to make their presence known. Multiple channel letter signs can even be combined together to form words.
4. Cost-Effectiveness
Channel letters offer an affordable solution for businesses that open after the sun has set, such as restaurants, bars or convenience stores/gas stations.
Signs are usually constructed of aluminum sheet metal as it does not rust. A computer controlled router is used to precisely cut the back of the sign into a channel shape using computer controlled routing technology, followed by bending strips of aluminum that can then be weld welded or tied using stainless wire ties before being covered by plastic molded covers over its base.
Illuminated channel letters typically utilize LED (Light Emitting Diode), an energy efficient lighting option with lower costs than neon and twice the lifespan. LED also meets all energy efficiency regulations for increased sustainability.
5. Customization
Channel letters are internally illuminated 3-dimensional letter/logo signs with LED illumination that provide day and night visibility, drawing customers in from afar. Channel letters also stand out from competition as they add visual depth and texture not possible with flat signage alone.
Selecting the ideal channel letter type for your business depends on its individual needs and budget constraints. There are various available solutions such as:
Backlit channel letters (also referred to as reverse halo channel letters) feature illuminated letters from behind, creating a “halo” effect around your company name or logo. This option creates an elegant appearance typically preferred by more prestigious businesses.
Front and back lit channel letters combine the benefits of both illuminated designs. Their illumination illuminates both sides of your sign, giving you access to various fonts and colors for customization.
