Channel letter signs are one of the most eye-catching forms of business signage, featuring three-dimensional illuminated letters that stand out against any storefront and can be customized to match your brand’s aesthetic.
Signs that use LED technology are highly energy efficient; however, their installation may be more costly due to factors like size and complexity of installation.
Increased Visibility
Channel letter signage is an eye-catching and effective business sign type that draws passersby in. Commonly found in retail businesses, restaurants, malls and other commercial establishments; channel letter signs can be customized in terms of size, font style, colors and designs to meet branding requirements for individual companies.
These signs can be front lit, back lit or halo lit for optimal visibility during both daytime and nighttime viewing. LED lighting is most frequently employed for this type of signage as it offers greater options in terms of color changing and brightness settings.
They can be mounted directly to a wall or backer panel; though the latter option provides added weatherproof protection. They may also be installed onto a raceway – an arrangement for holding fasteners and wiring for lights – for easier installation.
Energy-Efficient LED Signage
LEDs have quickly become the preferred lighting technology of many businesses due to their energy efficient nature and bright, crisp illumination that’s easier for people to perceive. LEDs also make an excellent way of backlighting channel letter signage letters or logos so they stand out against your storefront’s background.
There are various kinds of illuminated channel letter signs available, each offering its own set of distinct advantages. Front lit signs feature aluminum faces and sides (returns) mounted onto standoffs that project either LED or neon lighting onto wall surfaces; reverse lit signs – often known as Halo Lit signs – use similar elements but feature aluminum faces mounted away from walls, creating an eye-catching halo effect around them.
LED lit signs consume far fewer kilowatt hours per day than their traditional bulb-based counterparts, and can even be dimmed down further to reduce energy use even further. This leads to significant savings on power bills in the long run – making LED signs an intelligent investment for any business.
Easy Maintenance
Channel letters differ from traditional signage by being created without borders and frames, giving them a sleek appearance that draws customers’ attention while making reading the message easier for customers. They come in various sizes, fonts and colors that meet any business’ needs perfectly.
Front-Lit Trimless Channel Letters These signs are an eye-catching option that make a bold statement while drawing in new customers to your business. Their vibrant lights create an impressive and eye-catching display day or night and serve as an effective marketing strategy. They’re an easy and cost-effective way of creating eye-catching signs to draw customers in!
Halo lit channel letters offer businesses looking to increase branding and visibility an elegant and professional option that’s also energy efficient and customizable with various colors to fit their corporate image and branding. Their easy installation can also make halo lit channel letters ideal, as mounting methods vary depending on sign size and placement options may change accordingly.
Customization
Channel letter signage offers businesses numerous design options to help create signage that accurately and effectively represents their brand. Signs come in different sizes, fonts, colors and lighting effects to suit the unique branding style of any business.
Standard channel letters consist of a metal pan enclosure (backing), which has been formed into the shape of a letter, and aluminum returns that attach it to the face, which may be composed of opaque or translucent materials. Faces can be front-lit, back-lit or both for enhanced visibility; additionally halo-lit channels cast an illuminating glow around each letter for additional customer guidance towards storefronts.
Logos can also be added to a channel letter sign face in order to enhance visibility and reinforce branding, leading to improved customer recognition and retention. Channel letters provide an economical means of drawing customers in both daytime and evening visits and helping customers locate stores quickly. They’re especially beneficial in areas with limited outdoor advertising space or where visibility depends upon location.
