Channel letter signs are an eye-catching and effective way to promote any business, from retail stores and restaurants to service businesses and more. There is something suitable for every size, font and color business!
These lights illuminated displays help your business stand out from competitors, with options including LED tubes or classic neon for creating an eye-catching and unique style.
Cost
Quality signage for businesses is of utmost importance, as bold, well-produced signs enhance brand recognition and bring in more customers, but can cost more. You can reduce expenses by choosing durable materials like LED lighting which uses less energy.
A standard channel letter sign is one of the most versatile signage types, offering numerous font, color, and logo choices. When combined with an information capsule or logo capsule for extra verbiage and brand expansion.
Many channel letters are installed directly onto walls or “flush mounted,” creating a stunning aesthetic while necessitating significant drilling into building fascia for each anchor point and electrical wiring. To reduce impact, these signs typically include a raceway or panel painted to match their building facade that serves to hide wires and power supplies from public view.
Design
Channel letter signs are formed metal letters illuminated by LED or neon lighting. Available in an assortment of shapes, colors and fonts to meet different brand or corporate identity standards and including logo capsules or information panels – they can be mounted using raceways or directly onto walls for display purposes.
No matter its size or style, a channel letter will draw customers in and leave a lasting impression. Plus, it allows your company to demonstrate its branding and identity!
Channel letters offer businesses a unique signage solution that is easily customizable to reflect their specific business. Plus, these durable signs can withstand weather elements and remain bright even at night-making them an energy efficient option that will stand out among their competition and create a memorable customer experience compared with other forms of signage. Furthermore, channel letters may prove more cost-effective over time than other types of signs!
Installation
Channel letter signs provide an attractive, eye-catching way to promote your business. Highly customizable in terms of size, font style and lighting options; available in an array of colors to meet branding requirements; these 3D signs can even be backlit for added visibility at night and over long distances.
Most channel letters are lit from the front with front-lit LED lights mounted to aluminum back, aluminum return and translucent acrylic faces, creating a “halo” effect for each letter.
Signs may be mounted directly to a wall or flush mounted. In either instance, for this installation method to work effectively the installer must access behind the building facade in order to connect wiring and power supplies; or else use a raceway or panel that matches its surroundings and paint it so as to blend in seamlessly with its surroundings. Commercial businesses generally prefer this mounting method because it reduces building penetrations while being more durable.
Maintenance
Channel letter lighting signs stand out from other forms of business signage by being illuminated day and night to attract customers. You also have many font and design choices available so you can make it match the brand personality perfectly.
Fronts or faces of letters made of acrylic can be colored in various ways to meet specific branding needs, and illumination options include halo-lit, backlit or both front and back illumination. Letters can also be flush mounted directly to buildings, raceway panels (which reduce wall penetrations), or on studs – for easy mounting!
When cleaning a channel letter sign, beware of using harsh chemicals or abrasive cleaners which could scratch its front surface and make it appear dull or hazy. Instead, use a soft cloth along with mild detergent or acrylic cleaner for optimal cleaning results – being mindful not to scratch aluminum sides of the sign!
