Channel letter signs allow businesses to stand out amongst competitors with an easily-recognized image that passersby will recognize immediately. Their potential uses are practically limitless!
Front-Lit channel letters are lit from the front with LED lights inserted directly into their letters or shapes for an effect that mimics neon. As an alternative, LED lights could also be added behind and in front of these letters and shapes for optimal lighting effects.
Customization
Illuminated channel letter signs are an effective branding tool, custom tailored to any business and its branding goals. Their appealing illumination attracts potential customers while increasing commercial allure and visibility.
Channel letter signage offers multiple customizability options, from mounting and lighting choices to front-lit or back-lit signs – each can impact the look and feel of your sign differently. Front-lit channel letters light from the front with aluminum returns while back-lit signs illuminate from behind with an ambient halo glow effect.
Open-face channel letters are another viable solution, typically constructed out of transparent acrylic and illuminated using LED modules or Aurora Flex LED lights. As these signs are exposed to the exterior environment, making them suitable for restaurants or other businesses operating at night. They may even be designed to twinkle–attracting human eyes with microsecond-long flashes of illumination that attract their gaze.
Imagery
Contrasting with neon illuminated channel letters, LEDs are energy efficient and require minimal maintenance costs, leading to significant savings over time and prolonging its longevity.
Front lit channel letter signs feature illuminated acrylic letters for maximum day and night visibility, making them the most cost-effective and popular type of illuminated signage that attract customers to businesses.
Backlit or reverse lit channel letters feature illuminated returns/sides – known as the halo effect) made from router-cut aluminum for maximum effect. They make for an eye-catching way to add depth and dimension to a logo or create a customized look for any business.
Front/back lit channels combine the best of both worlds! Illumination from both inside and behind of each letter provides optimal client visibility – perfect for restaurants, bars, retail stores open after dark as well as other businesses looking to stand out in the marketplace.
Colors
Channel letter signs come in an assortment of colors. With today’s LED first-surface lighting technology, channel letter signs can now be brighter and more vibrant than ever before – while using much less energy.
These signs can be customized to be front-lit, open face or reverse-lit and typically feature aluminum sheeting, durable trim caps and acrylic faces that allow light to pass through. Their aluminum sheets may be painted with standard colors, brand specific shades or Pantone Matching System (PMS) colors for additional customizability.
Signs with neon letters can often be seen in shopping centers and malls, but can also be incorporated into business signage on individual buildings or storefronts to give them an eye-catching facelift. Furthermore, their highly visible nighttime visibility will get your company more noticed by potential customers.
Lighting
Channel letter signs are among the most versatile business sign options, due to their extreme customizability in terms of color, size, shape and illumination. They’re completely adaptable for branding needs such as neon lighting, SpectraLites internal LED lighting or SolarBrite external backlighting systems – simply choose what best meets them for you!
Illuminated channel letters provide your company with maximum exposure day or night and offer excellent return on investment. Not only are these signs more aesthetically pleasing than most other options, they’re also more durable with minimal maintenance required.
Front-lit channel letters use LED lighting to outline each letter and create a striking aesthetic, while back-lit signs utilize stainless-steel frames with acrylic faces and allow LED lights to radiate through them. Finally, there is also the possibility of having both front and side-lit signs with small perforations drilled into their sides to allow light into them for an amazing visual effect.
