An attractive channel letter sign gives your business a professional appearance while being highly visible at night, drawing customers in.
Front-lit channel letters are composed of acrylic or polycarbonate faces topped with aluminum sides, illuminated by LED’s, and held securely with trim caps for stability.
Back-lit channel letters, also known as “halo” signs, provide an architectural touch when used in signs.
Customization
Channel letter signs offer immense flexibility when it comes to size, fonts and lighting options. You can use channel letter signs in various configurations that suit the brand identity of your company, which helps attract new customers. Plus this type of signage provides 24-hour visibility!
These signs can be mounted either directly onto a wall or raceway for ease of maintenance and to minimize holes drilled in building exteriors, respectively. Box-mount displays contain their electrical components but offer less aesthetic appeal.
Combination channel letters are an effective choice for storefront signage as they allow companies to display both their name and logo at once. Constructed with aluminum and acrylic for durability and readability, combination channel letters come in front-lit or back-lit varieties, in various sizes.
Durability
Channel letter signs outshone other forms of business signage by being made from long-lasting materials that resist weather elements and energy efficient lighting, cutting energy consumption. Furthermore, their visibility from distance made them an effective marketing tool.
Channel letter signs offer an eye-catching appearance, creating depth that cannot be achieved with flat signs. They make a perfect choice for businesses that wish to stand out and grab passersby’s attention.
Cost of channel letters depends on their size and mounting method. A larger sign requires more raw materials for construction and installation costs to rise significantly; longer raceways with additional electrical wiring must also be accommodated for larger signs. Conversely, smaller signs may be mounted directly to walls to reduce installation costs but will still need multiple insert points within building facades and will have an unappealing appearance.
Lighting
Channel letters can be illuminated both front and back for an eye-catching appearance that draws people in day or night, making them an excellent option for storefronts, malls and office buildings that need 24-hour visibility. Illuminated channel letters are cost-effective solutions and easily replaceable should damage occur.
Front-lit channel letters feature a plastic molded cover that snaps over the base of a sign to diffuse light evenly across its surface. They can come with translucent or solid color faces for any design aesthetic, and even backlighting can produce an halo effect around its face.
Combining front and back illumination is another popular style choice for direct mounted applications, giving it an architectural or designer aesthetic. Faces can be made of perforated vinyl or acrylic material depending on letter size; this allows their dark color during the daytime to contrast against their white illumination at night (as is seen with Graham Surgery Center below). Meanwhile, their backsides are lit using white keyline illumination giving them a chrome appearance during daylight hours.
Installation
Channel letters are an enduringly popular choice in business signage due to their ability to illuminate and grab attention at any time of day or night. Available in an array of shapes and sizes to meet any brand, channel letters also come equipped with LED illumination capabilities allowing custom logo illuminated signs to showcase any type of design imaginable including intricate illustrations or niche-specific icons.
Cost factors that influence channel letter sign pricing include its size and lighting requirements. Larger signs tend to cost more as they require more raw materials for structural reinforcement as well as additional points for installation into buildings’ facades, longer raceways or power supplies for their installation.
Mount your sign using either a raceway, an oversized backer, or flush mount. A raceway mount minimizes the number of insertion points into the facade for increased efficiency; making it the ideal solution for commercial buildings that experience frequent tenant turnover rates. Plus, it can even be painted to match your building for an architectural finish!
