Your business name and logo need to be easily read during daytime hours for it to remain prominent among other businesses in a highly competitive marketplace. Proper signage increases this visibility.

Most internally illuminated signs use LED lighting, which uses only half as much energy as neon signs do. There are numerous styles of illuminated channel letter signs available as options.

Customization

Channel letter signs can enhance your storefront or business and attract more customers when done right, but when constructed improperly they can have the opposite effect and drive potential clients away from you to your competitors instead.

Lighted channel letters come in various shapes, sizes and styles. LED illumination makes these more energy-efficient than neon signage and results in significant cost savings when it comes to electricity use.

Front-lit channel letter signs feature illuminated translucent acrylic faces designed to catch people’s eyes day or night and provide excellent long distance visibility. Front-lit channel letter signs are the most widely used type of channel sign and come in various colors to suit your branding strategy; customizing them further with features like halo illumination can even add an eye-catching finishing touch!

Mounts

Channel letter signs offer a stylish way of increasing visibility for your organization in today’s fierce business climate and are guaranteed to draw in potential clients 24/7.

Front-illuminated (face lit) channel letters are among the most sought-after signs, as they provide great visibility over long distances and can even be enhanced with halo channels for an eye-catching halo effect.

Raceway mounts use a large metal box to store power supplies and wiring connected to individual signs, making this method popular with businesses as it requires minimal drilling into building facades, provides easier accessibility to electrical components for repairs or maintenance, and often matches their colors seamlessly to achieve an architectural look.

Colors

Based on your brand identity and building color, a rainbow of colors may be perfect for your channel letter sign to stand out and attract customers. This will also set your building apart from others and help it stand out.

Your signage typically consists of router-cut aluminum that has been painted or shaded using standard colors or Pantone Matching System (PMS) hues to suit your brand identity, while for front-lit signs the face may consist of translucent acrylic that can either be left plain or colored to match your message.

Consider switching up the appearance of your signage using black and white images, which can create a striking difference between daytime and evening for your organization. Consider adding contoured designs using vinyl or digital printing technology for unique and eye-catching signage.

Images

Add images to your LED channel letter signs for added brand recognition and customer attraction, but be mindful that any designs chosen align with the image of your business.

Illuminated channel letters are a smart solution for businesses that wish to distinguish their brand in an otherwise highly competitive market. Easy for consumers to read and featuring three-dimensional effects, illuminated channel letters provide maximum message visibility regardless of lighting conditions and provide the highest return on investment compared with other forms of outdoor advertising. They can be found everywhere from malls and office buildings all the way down the street!

Design

Channel letter signs are an ideal solution for businesses that wish to increase visibility after dark. Durable yet low maintenance costs make these lights an excellent addition. These LED lighting lights illuminate each letter individually for an eye-catching effect – you can even choose fonts and colors to suit your business aesthetic and brand!

Add images to your sign for a more customized appearance that will capture customers and draw them in. This will also increase customer attention at your storefront and hopefully drive more sales.

While channel letter signage provides plenty of customization options, its design should not be left up to chance. When considering your options and selecting elements to reflect your brand image and style, take care in choosing elements that represent it and will attract more customers and help expand your business. With careful consideration and planning you can create signs that draw in customers and expand it further.

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