Channel letter signs offer your business an attractive, memorable image and clear direction for its customers. They are ideal for installing in malls and corporate lobby spaces to provide quality and durability.
This modern sign type features an aluminum back that is routed into shape to form letters, numbers, or logos. Additionally, returns line each side – these panels are called returns.
Attractive
Channel letter signage is an effective marketing tool that provides many options for business owners. Attractive yet durable, channel letters give high visibility and brand awareness for any company while being versatile enough to suit various fonts and shapes that reflect its style.
Signs come in various colors and lighting options, each designed to add drama. Your choice of illumination will determine its overall look – front lit, reverse lit, back/front (halo lit), front/back/side illuminated signs are just a few options available to you; acrylic faces allow for dramatic and impressive effects when used for this type of sign face lighting.
Aluminum signs can be custom painted to match your brand colors, while trim caps made of plastic hide hot spots and distribute hot spots more evenly, as well as being break-resistant materials. You may opt not to have a face, which makes for more minimalistic signs.
Durable
Channel letters are 3-dimensional graphic elements that can be illuminated in various ways to project an eye-catching image for your business. Channel letters can be lit from front, back or reverse pan lighting or combined together for added effect. They’re commonly mounted to long aluminum boxes known as raceways for easy installation on building facades.
Channel letter signage offers 24-hour client awareness and helps your store to stand out from the competition day or night. By drawing more customers into your business and increasing brand recognition, channel letter signs increase brand recognition leading to increased sales.
Channel letters typically feature translucent acrylic sheets cut to your design using computer numerical control (CNC) routers or acrylic cutting machines, while their sides, commonly referred to as returns, are formed by bending strips of aluminum that measure 3-6 inches wide around their acrylic faces – this strip may then either be welded or bent depending on which letter type you opt for.
Lightweight
Plastic channel letters offer several advantages over their metal counterparts: They’re lighter, break-resistant and provide better light distribution without hot spots; moreover they are more eco-friendly as they do not contain harmful substances like mercury like older neon tubing does.
Channel letters feature “returns,” or the sides, that can be bent using a channel letter bending machine into their desired shapes and sizes. Once bent, they’re attached to the acrylic face of a sign using trim caps in order to hold its position without vibration or damage occurring over time.
Channel letters provide many lighting options, such as front/reverse-lit or front/backlit (halo lit). Custom colors can also be selected to fit into the overall aesthetic of any brand or even Pantone colors – this allows for consistent branding across storefronts or indoor plazas while drawing customers during day or night, increasing sales at your business.
Versatile
Channel letter signage gives businesses 24/7 client awareness by increasing the visibility of their storefronts during both daytime and nighttime hours. They’re commonly found outside on storefronts, strip malls and commercial and office buildings.
These eye-catching three-dimensional signs are typically illuminated using LED lighting for energy efficiency and come with various fonts, colors, and depths for enhanced visibility. Their lights can either illuminate from behind to create a halo effect or be directed directly onto their faces in order to emphasize what message they’re showing off.
Channel letters consist of three essential components: a molded plastic base, router-cut aluminum backer, and translucent light-diffusing colored face. Their front face usually takes the form of an oval, circular or spherical shape but may also be flat; computerized bending machines then bend their returns so as to conform with this shape; these returns range in depth from three to eight inches for additional dimensioning and compliance with local zoning laws.
