Channel letters are three-dimensional illuminated signage that catch passersby’s attention day or night, drawing their gaze. Customization options exist so your brand’s message can be effectively delivered.
When choosing a channel letter sign, readability should always come first. Creative designs or fonts that are hard to interpret from a distance will likely reduce its effectiveness and cause less effective signage to be displayed.
Customization
Channel letters offer incredible levels of customization to fit the look and feel of any brand, helping it stand out among the competition and attract more customers to your storefront.
Signs like these are usually found in strip malls, shopping centers, and other commercial buildings. They can either be illuminated or non-illuminated and come in various sizes to meet branding needs.
Front lit channels are the go-to option when it comes to channel letter signs, as they make message updates simple without needing to change out an entire sign. They’re installed using non-corrosive fasteners attached directly to buildings and can be controlled using timers or photocells for on and off functionality.
An oversized backer sign adds an architectural feel to your signage, attached directly to a building with an attaching backer panel which conceals its lighting components and power supplies.
Durability
Producing an eye-catching sign requires the perfect blend of technology and craft. CNC machines cut letter shapes into chosen material before installing LED lights inside to make an easily read sign that’s visible day or night.
Standard front lit channel letters are the most widely-used form of channel letter sign. These comprise of a metal pan fabricated in the shape of a letter with internal illumination by either LEDs or neon, attached with plastic trim caps or metal retainers to secure its polycarbonate sign face to its pan enclosure.
Illuminated signs may be durable, but they still need regular upkeep. This involves washing away grime from their surfaces, checking for pest infestation and inspecting for signs that need repairs regularly. Doing this will extend their lifespan while increasing returns for your business – which is why selecting a company with experience designing and installing quality signage should be your goal.
Aesthetics
Channel letters provide a contemporary aesthetic for business signage. Unlike traditional signs, channel letters do not feature bulky frames or borders which create shadows and diminish its overall appearance. Instead, these signs are flush mounted directly to building walls or raceways (typically painted to match fascia colors).
Your sign should have a professional and refined appearance to attract customers from a distance. They may also feature front-lit or halo lit lighting to increase visibility and elevate storefront signage.
As you contemplate a custom channel letter sign, don’t focus too heavily on fonts and colors just yet; first describe to others what kind of feeling the sign should evoke subjectively before considering all available designs and deciding on one that complements its purpose and enhances your brand’s identity.
Lighting
Channel letter signage comes in an assortment of sizes, shapes and illumination options to meet any business brand style. They’re three-dimensional structures consisting of aluminum back and sides called returns that form an “L” shape; with translucent or transparent material covering their faces. Channel letter signs may feature front lighting or reverse lighting capabilities or even dual illumination capabilities for added effect.
Arizona Commercial Signs offers an assortment of pan-channel letter signs that are both non-illuminated and illuminated using Neon or LED lighting options, with various mounting styles including flush pad mounts and stud bosses that attach threaded metal studs for threaded metal studs.
Illuminated channels such as rear-lit and halo-lit channels increase visibility day and night to attract potential new customers, while adding an elegant accent to any storefront and elevating branding, giving an exceptional image while increasing customer retention. Their customizability also means they fit seamlessly with any business style or aesthetic – which may help attract more clients!
