LED Channel Letters Boost Your Brand Image

November 2, 2023 6:43 AM — Posted by anaheimsigns — Posted at News

Retail stores, restaurants and corporate offices alike can use led channel letters as an effective way of drawing in customers and increasing brand recognition. These illuminated signs provide long-lasting visibility and promote your company image with customers.

These signs are typically constructed out of aluminum, with computer-aided bending machines shaping their back and sides (called returns ). Their faces are constructed out of acrylic material that can either be front lit or back lit for enhanced illumination.

Enhanced Visibility

Channel letters made visible day or night thanks to LED lighting are an extremely effective branding tool that will set your business apart and establish you as a market leader.

Customizable signage makes it possible to design an emblem that perfectly embodies your brand identity, with font style, size, color and finish all being customizable options to make sure it stands out from competitors’ signs.

Channel letter signs are created using router-cut aluminum with aluminum back and sides (called returns ) bent into shape by means of bendable returns that meet at the face, and finished off by an aluminum trim cap. There are multiple lighting options to choose from depending on your preferred look; front-lit channel letters use transparent acrylic faces that can be colored to your preference before being illuminated from behind with LEDs to create easy readability at distances up to 50 miles away.

Personalized Appearance

If you want to create an eye-catching visual impact that captures your target audience’s interest, a front-lit channel letter sign may be just what’s needed. Customizable to match the colors and schemes of your brand, this signage type can easily be seen from distance making it perfect for storefronts, airports, corporate parks, hospitals and stadiums alike.

Back-lit channel letters offer a more subtle and classy appearance. Comprised of an acrylic back panel and clear face, backlit letters allow for multiple color illumination of each letter face – ideal for shopping centers, mobile phone chains and exhibition centers.

EZM SIGN offers an impressive selection of LED channel letter signs that are customizable to match the aesthetic of any brand or business. Our energy efficient technology saves significant energy costs while maintaining visibility throughout the night.

Energy-Efficient

LED channel letters use energy-efficient illumination that lowers costs on your electric bill while producing less heat, making your customers safer. Furthermore, these signs are free of hazardous materials and recyclable, reflecting consumer’s increased ecological consciousness.

No matter the age or stage of your business, distinctive signage is key to drawing passersby in. LED channel letters offer an attractive solution that sets your company apart and helps potential customers locate you easily.

Front lit channel letters are among the most sought-after forms of channel letter signage and draw attention both day and night. Featuring translucent acrylic faces with LED illumination radiating through, they’re typically installed along raceways or back walls and installed either as single letters or multiples for larger signage projects. They’re self-contained with aluminum returns (letter sides) and an aluminum base; trim caps may also be used to secure acrylic faces against breakage from wind vibration; however advanced manufacturing techniques now enable more polished trimless looks.

Durable

Channel letters are more durable and resistant to shipping and installation damage than neon illuminated signs, with less chance of breakage during shipping and installation, more shock-resistant properties, no mercury content and needing less ground fault protection transformers than neon displays.

Illuminated channel letter signage can often be found on storefronts, strip malls and commercial buildings. They may serve as standalone structures or be integrated into monument and pylon signs to create monumental messages or logo displays. They may even be displayed as groups of characters or logo symbols for easy readability.

Self-contained metal (aluminum or plastic) or plastic sign components with transparent plastic faces and aluminum letter cans housing light-emitting diode (LED) modules, transformers and whips are often called sign modules. Letter cans may feature painted trim cap borders to add visual interest while their backside, known as returns, are made using router cutting on aluminum sheeting with standard colors or Pantone matching system (PMS) hues applied using paint rollers – then fastened together using studs creating a 1″ standoff between letter cans and returns.

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