Channel letters are an effective way to draw the eye and stand out in the crowd, adding visual depth and providing flexible exterior illumination options.
Standard front lit channel letters feature a Plexiglas face with aluminum back and side returns (returns). Additional trimcap colors may be added for enhanced color scheme.
Aesthetics
Channel letters are custom-designed signs that use three-dimensional characters to showcase your business. Commonly found on commercial buildings and malls, channel letters can either be illuminated or unilluminated for increased day/nighttime visibility – making them an excellent option for any company looking to increase exposure!
Illuminated channel letters are defined by LED lighting that runs down the back of each character and illuminates them from within. They may be front lit, reverse lit or both front/backlit (duel lit). Their illumination color depends on both face material (such as translucent acrylic or vinyl) and trim cap color choices to meet branding standards.
These signs are constructed with durable materials designed to withstand harsh outdoor elements, including temperature extremes, wind gusts, rainstorms and snowfall. Furthermore, they can even be installed indoors or in a building atrium.
Durability
Channel letters can be seen from a distance and provide an effective means of drawing attention to businesses such as retail stores, restaurants and other establishments seeking to increase visibility. They have become an increasingly popular choice among retail establishments, restaurants and other enterprises looking for ways to raise visibility.
Durable and constructed with high quality materials, such as aluminum letters fabricated to withstand fires or extreme weather conditions, they also utilize LED lighting which uses less power than neon or fluorescent bulbs.
Standard front-lit channel letters are the most frequently encountered type, consisting of aluminum returns with polycarbonate or acrylic faces that can be customized to match your company’s logo or colors. A trim cap, usually composed of aluminum, attaches itself using liquid bonding agent; new manufacturing techniques offer trimless solutions that create an aesthetically pleasing appearance.
Customization
Channel letters can be an attractive, eye-catching way to draw customers in and drive traffic to your business. Customized to reflect your company’s branding guidelines and design style, channel letters can also adapt quickly to changing market conditions and customer demands.
Front-Lit Channel Letters – Front-lit channel letters are the go-to solution for businesses that wish to display their name prominently. Featuring aluminum back, aluminum sides (called returns ) and acrylic faces, these signs offer businesses that want their presence to be felt both day and night a great solution for branding.
Open Face Channel Letters – These signs feature an open face with neon illumination. Commonly found in restaurants and retail stores, open face channel letters come equipped with either transparent or solid acrylic faces, which can be trimmed using trim caps to match any brand colors. They can be mounted either to a raceway, flush mount, backer mount or directly attached to a building structure for mounting purposes.
Maintenance
Channel letter signs can be illuminated using either neon or LED lighting, both options producing impressive effects both day and night.
Illuminated signs must be maintained correctly to achieve maximum performance, including replacing lighting components, bulbs and wiring as necessary. Spectrum offers specialty repair services to meet this demand.
Aluminum is often chosen for fabrication of channels due to its durability and non-rust properties. Aluminum back panels can be cut using CNC router, laser or water jet machines based on vector-based art files to shape them into their final forms.
Returns, or the sides of channel letters, can either be painted a standard color or custom hues. They’re attached to the faces with glue or epoxy bonding agents and should be treated carefully when cleaning them as certain ammonia-based cleaners can damage acrylic parts of signage.
