What would get a resident of the Southern California basin to cross the Cajon Pass to buy a new home?
Maybe starting prices in the $300,000 ballpark?
Three-decades-plus in the making, groundbreaking has occurred at what’s planned to be a 15,663-home community in Hesperia.
The developers of what’s now known as Silverwood — Arizona-based builder DMB Development and investors Schlegel Capital and The Beaumont Group — are betting that folks will want to live at 3,000 feet in the foothills of the eastern side of the San Bernardino Mountains.
The project previously dubbed Tapestry and Los Rancho Flores should get buyers some scenic views — not to mention a broader range of weather than found in most Southern California cities.
But the big lure will be pricing. Silverwood is expecting to start sales of the first 499 homes in 2024, with expected prices from the $300,000s to the $500,000s on lots from snug 2,400 square feet to generous 7,500-plus.
“There’s affordability here,” says John Ohanian, general manager of Silverwood. “It’s an option if you want to remain in California.”
Marketing will be critical. And Silverwood will use some novel-for-California twists. For example, model homes for the early phases will all be built on the same street.
“This will make it a bit of an attraction, a place to go,” Ohanian says.
Numerous hurdles, not to mention a pandemic, slowed the process for the property owners, who acquired the land in 2012 out of the bankruptcy of previous developers.
The last challenge — five years after city approval — was negotiating a mitigation agreement with state regulators to preserve nearby Joshua trees. The settlement amounts to a roughly $8,000 cost per home in Silverwood’s first construction phases. Roughly half of the 9,366-acre Silverwood site will become parks, trails and open space.
And why the name change for the project?
“Tapestry sounded like a master-planned community,” Ohanian says. “Silverwood sounded like a place.”
Jonathan Lansner is the business columnist for the Southern California News Group. He can be reached at jlansner@scng.com
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