Activations – live events that use activities to immerse fans in beloved TV shows and movies – are an integral part of the Comic-Con experience.
One such activation is The Gray Man Training Program by Netflix, which can be easily spotted from the smoke rising out of the ABM Parking Lot at the corner of 1st Ave and Island Ave.
In the Netflix action movie “The Gray Man,” which premieres on July 22, a CIA operative (Ryan Gosling) uncovers secrets that get him targeted for assassination by an agent (Chris Evans) and his team of assassins. The film is based on the books by Mark Greaney.
This experience, unveiled outside of Comic-Con International on Wednesday, July 19, is meant to mimic a chase scene involving many different kinds of vehicles, stunts and gunfire in Prague.
A timed obstacle course, the activation is said to test “skill, strength and speed,” according to the organizers.
At the beginning, participants are given a medallion with a “data chip” inside. The first two tests take place within a crashed tram car, with just 30 seconds to pass each one. The last test occurs when participants are told to run across the car roof and place their medallions into a container – and they’re presented with a video of themselves making that sprint to keep.
As the first in-person SDCC gets into full swing, this activation is one of a few to be found outside the San Diego Convention Center.
Here’s where to find some more. (Note: Some of these activations, while outside the convention center, may still require a Comic-Con badge.)
1. “The Gray Man Training Program” activation by Netflix
When: Thursday, July 21 – Saturday, July 23: 10:00 a.m. – 7:00 p.m. PT; Sunday, July 24: 11:00 a.m. – 4:00 p.m.
Where: ABM Parking Lot at the corner of 1st Ave and Island Ave.
2. “Severance” activation by AppleTV+
What: This experience, inspired by the “Severance” TV show, allows participants to experience what it’s like to have your work self separated from your personal life.
When: Starting Thursday, make a reservation at welcometolumon.com to reserve a slot.
Where: Hard Rock Hotel
3. “Summer of Ghosts: Friend Zone” activation by CBS
What: Fans of CBS original series “Ghosts” can connect with characters from the show at a campsite with archery activities.
When: July 21-24, 10 a.m. to 6 p.m.
Where: Interactive Zone at Petco Park
4. “House of the Dragon: The Dragon’s Den” experience by HBO Max
What: Inspired by the forthcoming prequel to the “Game of Thrones” fantasy series, this activation allows attendees to view a dragon hatching ceremony.
When: July 21-23, 11 a.m. – 6:30 p.m., July 24, 11 a.m. – 4:30 p.m.
Where: MLK JR Promenade
5. “American Horror Stories,” “What We Do In the Shadows,” and “Little Demon” experiences by FX
What: Participants will be able to walk through a labyrinth featuring scenes and activities inspired by the above TV series.
When: July 21 10 a.m.-6 p.m., July 22 11 a.m.-6 p.m., July 23 10 a.m.-6 p.m., July 24 11 a.m.-4 p.m.
Where: Hilton Bayfront Lawn
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