Even after being in the internet marketing scenario since decades, email marketing is still one of the most effective techniques to promote your business online. Why? Simply because it offers features no other marketing technique does. Features like data-driven marketing, personalized messages, action-oriented campaigns, and cost-effectiveness.

However, email marketing is more than just writing a draft email and sending it to a list of contacts. It involves crafting a precise and engaging message, building the right contact list, tracking email interaction and much more. And for all those tasks you need to have a useful email marketing tool at hand.

So, before you start digging the internet, take a look at the following list of best email marketing tools and resources that are also FREE! All the tools mentioned in this post have a different set of features. So you have to read through all of them to find the one that suits you the best.

Omnisend

Omnisend is a marketing automation platform built for ecommerce. With this tool, you can create email automation workflows easily in just a few clicks. With an easy-to-use interface, including a drag-and-drop email builder and tons of templates, Omnisend makes it easy and quick to get started. Not to mention, it offers the possibility of adding other channels like SMS and push notifications within your workflows to be sent alongside email messages.

Omnisend offers a free plan for basic email marketing, but to use the best parts of the platform, you’ll need a paid plan. Their Standard plan starts at just $16 per month and includes automation workflows, SMS, segmentation, 24/7 email and chat support, and much more.

Any of Omnisend’s paid plans also come with a 14-day free trial that doesn’t require a credit card at sign-up.

Aweber

AWeber helps small businesses to build and add audiences. It helps engage subscribers at the right time. With this tool, you can import contacts, create emails, preview draft emails, and send it to your subscribers. Moreover, Aweber offers more features like auto-responder, segmentation options, reports, and various integrations to help you.

MailChimp

MailChimp is a popular cloud solution to manage email marketing campaigns including newsletters. It helps create a perfect email-marketing campaign, send emails, engage with readers, and collect statistics. MailChimp has an immense list of features including subject line researcher, email interaction tracker, and new contacts builder.

Sendpulse

SendPulse offers you a feature-rich bulk email service so your business can harness the power of email marketing. It is pretty easy to use with a drag-and-drop email editor that enables you to create professional email templates that you can customise at well.

Some of its main features include 360 automation (push notifications, SMS, email send-out etc.), subscription forms, subscriber ratings, user access level and much more.

Benchmark Email

Benchmark email marketing service offers some really powerful tools including highly professional email templates, audience statistics, attractive subscription forms as well as intuitive drag-and-drop editor.

There is a whole set of features to make email marketing easy as breeze for anyone from a newbie to an expert. What’s more, you can try out the tool for free to see if it fits your needs before getting a paid subscription.

Moosend

For all kinds of big and small businesses, Moosend is one of the best email marketing solution. You get beautiful and professionally-made email templates that entice the viewer to open and click the emails.

The best features that the tool offers include intuitive email editor that allow you to drag and drop an array of elements on your template, A/B testing of your email templates, analytical report of your data, and list segmentation among many others.

Sender

Creating email newsletters has never been easier before with Sender email marketing service. It allows you to send branded and professionally designed emails to your current or potential customers.

Some of its most interesting features include drag and drop builder, responsive emails, customer HTML editor, and free templates galley along with many more.

GetResponse

Get Response is a feature-rich and reliable email marketing tool. You can send automation emails that triggered by actions such as sign up, purchase, or cart abandonment.

You can also create autoresponses that send email sequences to follow up with your customers. Moreover, there’s a feature of send timed emails, transactional emails, and email newsletters.

Cakemail

If you are not sure of how to go about your marketing campaign, Cakemail is all you need. It is simple to work with – just choose a custom design template, add the message, and send the emails to your contacts. Its numerous features like spam assassin, split A/B testing, and campaign analysis tools help you manage the campaign efficiently.

Mailjet

A tool that integrates with your app to send emails, Mailjet has a transactional email service. It has an interface to create and optimize emails, like MailChimp and CakeMail. Also, it provides an SMTP server and a set of REST APIs for integrating it into your app or implementing it in your automation system.

Moreover, Mailjet can segment lists, personalize emails, and test as well as compare email campaigns.

Vertical Response

If you do not like working with HTML, VerticalResponse’s email wizard can create emails for you. Its clean, simple interface helps design and send emails to your contacts. You can even integrate the campaign with Salesforce for advanced email marketing projects. Last but not the least, it provides email and social share statistics as well.

FreshMail

If you need unique, creative, streamlined email templates, FreshMail is a perfect option. You can use its intuitive editor to create emails in various designs. It also offers multiple tools like mail auto-responder, inbox inspector, A/B tester, etc. Moreover, you can track the effectiveness of your email deliveries using real-time email tracking.

Sendicate

If you need to setup multiple email marketing campaigns, Sendicate has the right tools for you. You can draft and send or schedule a series of emails, segment your audience with search filters, and do lot more email marketing stuff quickly with this tool. Last but not the least, it also provides necessary statistics to improve your marketing.

SendinBlue

Need an app that works standalone as well as with other apps? SendinBlue is a perfect tool for that. You can import a template or design your own newsletter and send it to your subscribers.

Moreover, its tools help you grow and segment your subscribers and avail reports with detailed insights to understand performance. It also provides plugins and integrations to help you advance or automate your marketing efforts.

Sendloop

You can create and send awesome, mobile-friendly emails using Sendloop’s drag–create email builder. Sendloop makes it easy to import your emails and contacts from a third party platform like Gmail and Yahoo. It also lets you schedule and preview the emails and view the spam score for a mail before sending it, ensuring better conversions.

Tinyletter

If you are looking for a clean, straightforward email marketing experience, TinyLetter is a perfect tool. It can help you if you do not need any reporting or other advanced features for your business. It is just a simple email marketing tool with no fuss.

Scope

Litmus Scope is an email inspector tool which inspects the code of your email and helps you fine-tune it for every platform, allowing anyone on any device to enjoy the best experience. You can review and share previews of your emails for desktop and mobile platforms. You can also take a look at any email’s code to learn how other marketers pull it off.

Visual Website Optimizer

Visual Website Optimizer tool works with pre-designed email marketing campaigns. It lets you test the email’s visual appearance before sending it to your readers, helping you avoid any last-minute surprise issues. Moreover, it also gives insights into your target audience’s wants and responses.

Social Media Share Link Generator

Social Media Share Link Generator is an excellent, small tool for generating links for sharing on social media. It is a revered choice as it combines social media and email efforts and helps you drive social shares directly from your email marketing campaigns. This free tool generates URLs, which you can embed in your marketing emails.

HTML Formatter

This online HTML Formatter is a great tool to format your email’s code. HTML Formatter keeps spaces and tabs between content tags. It also allows you to choose an indentation level for formatting the HTML, making your code readable.

Campayn

If you need responsive email designs in a snap, Campayn offers access to numerous templates. It imports contact list from any source including Gmail and Yahoo. Campayn can also automate sending emails and avail embeddable social sharing options. Moreover, it can help with analytics as well to make your campaign more successful.

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