Illuminated channel letter signage creates an eye-catching statement day or night and is one of the most effective business signs for branding. These customizable signs come in different sizes, fonts and colors so that they can help promote your company in style.
There are various mounting options, such as raceway mount, direct or flush mount and backer mount. Each has their own set of advantages and costs to consider.
Raceway Mount
Channel letter signs provide businesses of all kinds, sizes and locations with an ideal solution to identify themselves day and night. Mounting them under an awning, high on a pylon or on their building itself creates an impressive presence and allows customers to easily identify your business day or night.
Channel letters come in an assortment of font options, shapes and sizes which enable them to meet the unique needs of every business. Paired with the appropriate background, channel letter signs can either complement or contrast with existing buildings.
Front lit channel letters use LEDs to illuminate their front faces with illumination, while reverse or halo lit versions use them to cast an illumination halo around each letter – these signs are typically utilized by high-end retail stores, law firms, CPA firms and other professional offices.
Direct or Flush Mount
Under this mounting option, channel letters are attached directly to the building facade with a custom-fabricated raceway that serves as an enclosure for sign electrical components and wiring. This method creates an elegant appearance when combined with reverse-illuminated channel letters to produce an eye-catching “halo” effect.
Standard front-lit channel letter signs consist of aluminum on the back and sides with translucent acrylic or polycarbonate faces for each letter character, held in place with trim caps that come in an assortment of colors to complement branding or logo symbols.
An architectural look can be achieved when attaching channel letters to an oversized monument or cabinet sign with hidden electrical and power supplies. This installation requires less wall penetrations for maintenance purposes and thus makes future servicing easier.
Backer Mount
Channel letter signs are an ideal way to bring attention to your storefront and brand. Customizable for any design or logo, their illumination enhances visibility during dark hours making your business more visible to passersby.
Some signs are designed to be noticed from far away, like front-lit channel letters that make an excellent addition to most business environments. Other designs may work better in closer settings like halo-lit signs that look great against light colored masonry.
When your sign must be seen from close range, backer mount is often recommended. Similar to raceway mounting but with an added larger panel that connects directly to the sign. This technique also houses wiring and power supplies – ideal for creating more architectural looks! Occasionally larger or heavier signs require this method so as to distribute their weight load across a wall safely.
LED Lighting
LED lighting systems are more reliable and less likely to break than traditional neon, while using less electricity, making them better for both the environment and wallet.
Front-lit channel letters are an iconic form of illuminated three dimensional signage that makes a strong branding statement in an otherwise mundane marketplace. Utilizing an illuminated light source placed directly in front of the sign face to produce stunning visual impact, front-lit channel letters are popular choice among businesses searching for cost-effective marketing solutions.
Back-lit channels provide more dynamic lighting for signs, creating an eye-catching “halo” effect around the letters for back-to-back installations. Perfect for building and wall mounted signs, back-lit lettering may also be combined with face-lit letters for maximum effect.
Combination channel letters often give off an architectural or designed appearance when attached to an oversized backer, monument, or cabinet sign. This method offers easier installation; all electrical components and power supplies can easily be hidden behind its bulky backer.
