Channel letter signs are three-dimensional graphic signs with characters or logo symbols that serve to brand businesses. Available in many colors and fonts to meet each business’s individual needs.
Letters constructed of aluminum faces and returns are illuminated either from the front (front-lit) or behind(halo-illuminated). Channel letter signs can be mounted directly to walls or raceways for easy viewing.
Size
Channel letter signs are large, eye-catching and easily readable from a distance, making them an excellent way for businesses to increase brand visibility and leave an impressionful first impression with customers. Furthermore, these cost-effective signs produce results at a fraction of the expense associated with TV and radio ads.
There are various styles of channel letters available, including front-lit and halo-lit signage. Front-lit channel letters illuminate from the front of the sign while halo-lit signage uses backlighting to produce an eye-catching halo effect around each letter’s borders. Both options typically consist of aluminum construction with translucent acrylic faces.
Channel letters are an attractive and professional option that’s often selected by shopping malls, retailers and restaurants to create an inviting ambiance in their locations. Available in various fonts and sizes to meet the needs of any business, channel letters can either be mounted directly to walls or flush mounted with raceways for convenient installation.
Materials
Aluminum channel letters are highly sought after due to their durability and resistance to rust. Aluminum can also be painted in any standard colors or branding-specific shades from PMS (Pantone Matching System). Foam provides an affordable channel letter fabrication option as it can be cut with laser or CNC machines using vector art files – while remaining light weight and weather-proof.
Acrylic is an opaque light-diffusing material used for the face of channel letter signs, commonly held in place by trim caps; however, modern manufacturing techniques enable for trimless appearances. LED illumination may be added into a channel letter sign to enhance its appeal and attract passing motorists’ attention; making this form of signage ideal for retail centers and commercial buildings wanting to stand out in busy shopping districts or along highways.
Colors
Channel letter signs are made of sturdy and attractive materials that stand the test of time, coming in an array of colors to catch passers-by’s attention at nighttime. Their LED illumination further emphasizes their three-dimensional nature while drawing people in.
LEDs have become the go-to solution for illuminated channel letters, offering unparalleled brightness and longevity compared to neon signs. LED signs come in all sorts of sizes and styles – front lit, reverse lit or combinations thereof are all possible depending on your needs.
An open channel neon sign is another popular choice, providing an architectural appearance while minimizing penetrations into a building’s facade. This type of sign can be mounted either with raceway mounting brackets or directly on walls for ease of mounting; alternatively it can be combined with information capsules and logo capsules for additional verbiage; plus its color can match that of its surroundings for an attractive finish.
Lighting
Channel letters are illuminated three-dimensional signs with multiple faces made up of letters or images or logos that illuminate from below. Channel letters can be found at storefronts or other business locations and custom designed to match brand aesthetic. Lighting used can either be neon, LED or both!
LED signs boast an industry rated lifespan of over 100,000 hours, making them one of the most cost-effective and durable sign options available. Furthermore, they use much less electricity than their neon counterparts, leading to significant savings on long-term electrical costs.
Front lit channel letters are one of the most sought-after custom signs, consisting of metal back, aluminum sides (called returns ) and an acrylic/plastic face. After they are custom painted with desired colors and fitted with internal light fixtures for optimal effect, they can either be mounted directly to a building facade or placed on a raceway containing power/wire supply lines reducing installation points further down.
