Channel letter signs are a popular business signage solution. They can be customized with custom vinyl appliques or self-colored translucent acrylic to match a company’s brand colors, and are usually illuminated to draw in passersby.

An advanced channel letter bending machine can accomplish in one day what takes even the best hand benders one or more weeks to do, significantly increasing productivity and profitability.

Customization

Channel letters are customizable metal or plastic letters used as exterior signage on storefronts, strip malls, public buildings and offices. They may or may not be illuminated based on individual needs.

Font, typeface and logo symbols can all be customized to conform with branding standards and color palettes can also be adjusted accordingly to enhance recognition. This makes the company easy for customers to identify among its competitors.

Reverse Lit Channel Letters (also referred to as Halo-Lit) are aluminum letters with transparent acrylic backs that produce an illuminated glow at nighttime, making for an excellent way to attract customers’ attention and grow business. They’re the ideal sign option when trying to gain recognition at nighttime for any business.

Face and Reverse Lit Combination Channel Letters are an ideal way for businesses to achieve an eye-catching display with increased visibility at night. These signs feature LEDs that match or complement the colors on their faces for increased night visibility.

Materials

Channel letters are formed using metal or plastic and then installed as exterior signage on public or commercial buildings, often internally lit. Unlit three-dimensional letters attached to panels are known as dimensional letters.

Illuminated channel letters are an effective form of retail signage that can attract customers even during busy evening hours when passing pedestrians are most active. Available in an assortment of font styles, illuminated channel letters can be tailored specifically for any business.

Integrating a mounting installation pattern into your design will help ensure the best possible result for sign installation. A proper layout will save time and money while helping prevent errors that could have serious repercussions for business operations.

As is true of any professional advertising tool, custom channel letter packages provide one key benefit – increased sales. As such, it is imperative that this key benefit be communicated clearly to clients during proposal and presentation stages.

Installation

Cost of channel letter signs depends heavily upon their size and components used, including materials and lights required to erect them. Larger signs will require more expensive raw materials and lights which will increase your bill further, plus they require multiple mounting points into building facades, longer raceways, and possibly additional power supplies to complete their installations.

Logos on channel letters can strengthen brand recognition and add to their value; however, adding illuminated logos will increase costs as additional lighting must be provided to make them visible.

Modern LED channel letters typically use front lighting, with translucent acrylic faces held in place by aluminum returns and creating a crisp, bright and clean appearance that works particularly well against dark backgrounds or storefront windows closed after dark. Return edges may also be covered by trim caps to hide any notching and bending they might have undergone during installation and increase overall signage aesthetics.

Maintenance

Channel letters are designed to be low-maintenance and durable, making them an excellent option for businesses seeking eye-catching signs that attract customers day and night. Furthermore, channel letters can also be illuminated using LEDs to increase visibility even at nighttime.

Direct wholesale channel letters can be an economical solution for business owners on a tight budget, as they can be purchased at significantly reduced rates than retail channel letter signs. But remember, these signs still represent a considerable investment on behalf of your client and should emphasize more sales as part of your presentation proposal and presentation.

The Accu-bend channel letter bending machine is an efficient and cost-cutting alternative to manual fabrication that can flange, notch and bend aluminum coil to produce precision standard channels with reverse, Reverse Halo Lit or trimless edges. Compared with manual processes this equipment saves up to 80% in production costs!

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