Channel letter signs can be an effective way to promote your business, providing three-dimensional visual impact and making a strong visual statement.
Signs consist of three components. Face is made up of acrylic material which has been cut to shape using routing machines; Body combines aluminum and clear acrylic (for an “halo effect”) as backing; and Trim cap holds both parts together.
Customization
Channel letter signage is an effective marketing strategy that can be tailored specifically to meet your needs. From its size and font choice to lighting color and finish options, channel letter signs offer endless ways to engage customers and draw them in.
These popular types of commercial signs can be found all across the country and offer an effective means of advertising a business. Highly visible day and night, they’re highly effective ways of increasing business exposure.
Channel letters are created by creating acrylic faces which are routed to form letters, numbers or logos and attached to a trim cap, which holds face and body together and secures to walls or raceways using stainless steel wire.
Channel letters are illuminated using neon or LED modules, creating an arresting and easily recognisable image for passersby to admire. When illuminated, their light shines through translucent acrylic faces of each letter to cast dramatic shadows across them that draw the eye and draw people in closer for closer inspection.
Installation
All businesses have some form of signage on the exterior of their building, and channel letters are an effective way to grab passersby’s attention and leave an unforgettable first impression. Furthermore, they’re highly durable enough to withstand even extreme weather conditions without succumbing to damage.
LED-lit halo effects and neon signs for an exposed look are two options available to businesses to meet any height, size, color, or shape requirements. Furthermore, these signs are easy to replace in case of vandalism or damage and make a strong visual statement in both daytime and nighttime hours.
Installing channel letter signs begins with selecting a font that represents your brand identity – popular options include Helvetica, Futura and Garamond. Once done, simply mount them where desired; using waterproof connectors connect wiring. Finally, follow all relevant electrical safety regulations.
Materials
Channel letter signs come in an assortment of fonts, materials, lighting options and sizes to meet varying signage requirements for storefronts, strip malls, public buildings & offices. Their use helps businesses shape their brand identity while building customer loyalty.
Conventional channel letters are generally made out of aluminum sheet metal because it doesn’t rust, with computer-controlled routers or lasers used to cut it into the desired channel shape. A plastic molded cover made of translucent light-diffusing colored plastic snaps over its base; cut vinyl may also be applied directly onto its face to produce different colored light effects or create a halo effect.
Investment in well-designed, backlit channel letter signage will draw customers’ eyes towards your establishment and improve professionalism while drawing in new business. Custom channel letters offer an inexpensive solution for getting noticed – ideal whether you need an entirely new sign or want to give an existing sign a refresh!
Pricing
Channel letter signs are one of the most cost-effective and versatile means of advertising your business. Visible from great distances, channel letter signs can attract attention throughout both daytime and evening business activity.
Reverse pan channels with LED backlighting (commonly referred to as “halo illumination”) are also available.
Channel letters offer more than visibility; they also present a sophisticated aesthetic. Their durable construction allows them to withstand even extreme weather conditions, with illuminated versions offering customizable lighting effects and colors to achieve any look desired. Digitally printed graphics can further increase their visual appeal and weigh less thanks to being constructed of aluminum – which also makes maintenance simpler! Furthermore, thanks to section 179 of the IRS code they’re tax deductible – making channel letters ideal choices for commercial and retail spaces alike!
