Channel letter signs provide businesses with an effective and eye-catching signage solution, matching your brand and drawing customers in. Available in various shapes and fonts to reflect your business and appeal to customers.
Front back lit channel letters are an ideal solution for storefronts and businesses that need 24-hour visibility, providing increased exposure while setting themselves apart from competitors. These illuminated signs are great ways to stand out amongst competitors by increasing your presence during both daytime and nighttime hours.
Versatility
Channel letter signs offer businesses great flexibility when it comes to customization, allowing businesses to select colors and fonts that reflect their branding and messaging accurately. This helps create consistency across marketing materials while making it easier for customers to recognize your brand in adverse weather conditions. Furthermore, they can even be illuminated to increase visibility at nighttime.
These luminaires come in many different shapes, sizes, and illumination options. Most often seen front lit with aluminum backs and translucent acrylic faces; however, reverse lit for a halo effect or dual lit to illuminate both the front and rear can also be achieved.
Additionally, they can be installed on walls, backer panels, raceways or monuments to suit various business locations and environments. Their versatility makes them especially suitable for retail malls where vandalism or weather damage could be an issue; additionally, they’re a fantastic solution for restaurants, car washes and other businesses looking to draw more customers into their storefronts.
Durability
When purchasing channel letters for sale, durability should be your main focus. Made from long-wearing and cost-efficient rust-resistant materials, channel letters are easy to install even for those without professional training – and make an excellent indoor sign when coupled with backlit versions.
Reverse channel letters are ideal for clients interested in architectural signage, providing a backlit halo effect when illuminated by LED or neon lighting. More visually appealing than standard front-lit channels, reverse channel letters make an effective tool to draw traffic into businesses looking to drive more sales.
Your channel letter sign may require special arrangements for installation depending on its size. Larger signs often need longer raceways and additional wall insertion points as well as structural reinforcement; additionally they might require additional raw materials resulting in higher overall costs. It would be wise to discuss your signage needs with a company that offers multiple design and lighting solutions before making your final decision.
Aesthetics
Channel letters are visually captivating when illuminated at night, providing more dimension to retail signage and drawing customers towards them. Furthermore, channel letters help showcase your brand by drawing customers in with its bold letterforms and attractive lighting effects.
Signs come in various sizes and font styles, allowing you to tailor it specifically to the branding and style of your business. Furthermore, using a contrasting hue may make the sign even more noticeable from its surroundings.
Front lit channel letters use LED’s to illuminate the face of your business name or logo, while another popular type – halo-lit – uses LEDs on both ends to illuminate your sign’s backside and produce an eye-catching halo effect. Trim cap front-lit letters add an additional finishing touch while keeping your sign looking new while trimless letters seamlessly combine aluminum return and acrylic face for an unobtrusive appearance.
Installation
Channel letters are an attractive and effective way to draw customers’ attention to a business. Available in an assortment of shapes, sizes and lighting options, channel letters are popularly chosen by businesses relying on visibility from storefront windows; additionally, channel letters make ideal directional signs.
A standard channel letter is constructed out of sheet metal – typically aluminum since it won’t rust – and bent into an attractive can shape, while its sides (known as returns) bend outward to form its outline. A translucent light-diffusing colored plastic face, either flat or round in shape, provides illumination of the letter while cut vinyl can be attached for different color effects or creating a halo effect.
Installation of a channel letter sign involves mounting its base onto a wall or backer panel, securing it and running and testing its wiring. A raceway or wireway may be utilized to protect power sources while providing flush mounting on brick, block and concrete walls.
