To understand what peer-to-peer (P2P) marketing is, let’s start with an example. Recently, I was looking for a new face moisturizer. Of course, I could’ve trusted the numerous influencers I follow on Instagram, all with strong opinions regarding the “best, most effective” options available. But I wasn’t convinced these influencers had my best interest in-mind. Yes, most…
Day: April 5, 2021
Court rules Torrance can recoup underpaid utility taxes, but can it collect?
Southern California Edison improperly billed customers in Torrance, depriving the South Bay’s largest city – and potentially dozens of others in Southern California – of revenue from special taxes on utility companies, a state appeals court has ruled. Hundreds of millions of dollars could be at stake statewide as well, the attorney representing Torrance said,…
How 7 Brands Use Facebook Stories for Business
Whenever a new feature comes out on social media, I am usually a late adopter. Back when Instagram launched Stories, a worthy Snapchat opponent, I thought, “Hm, I don’t know about this.” Perhaps it’s because change, even if slight, is uncomfortable or just because I’m naturally a cautious person. But here we are a few…
Roadmap to Being a Successful Freelancer – Getting Ready (Part I)
There are many types of creative workers, be it web designers or graphic designers, who are very interested in working as a freelancer rather than work at a design firm or agency. They believe that working as a freelancer can bring advantages that cannot be obtained if they remain an employee, working full-time for a…
Grieving husband says wife slain in Orange shooting wanted ‘perfection’ for their 2 young sons
Jenevieve Arlene Raygoza, one of four people killed in a shooting at a business complex in Orange last Wednesday, cherished holidays with her two boys This Easter Sunday, her husband, Armando Raygoza said, “She would have gotten the kids together and organized a little Easter egg hunt. She would have coordinated everything. She was so…
Kings will host meaningful two-game series against Coyotes
While a midseason meeting with the Arizona Coyotes might not normally be a marquee event, the upcoming two-game set with the Kings hosting the Coyotes might be the most critical contests of their season to date. Having just dropped two straight games and five out of six over all to sixth-place San Jose, the Kings…
Mobile home business ‘will go forward,’ vows widow of owner slain in mass shooting
The widow of an Orange business owner who died in a mass slaying Wednesday vowed on Easter Sunday to revive the real estate company they built together over the past 15 years. “Unified Homes is going to go forward,” said Karla Maria Tovar, 49, Luis Tovar’s wife and one of the company’s agents. “I don’t…
Ducks facing numerous challenges as they head toward the stretch run
ANAHEIM — The challenges facing the Ducks are almost too numerous to list now that the remainder of the season can be measured in days and weeks rather than months. One of the biggest is how they play their final games, how they respond to their lowly status during the season’s stretch run. “The challenge…
No. 1 Mater Dei holds off No. 2 Servite in Trinity League ‘barn burner’
SANTA ANA — Mater Dei maintained the upper hand in its football rivalry with Servite on Saturday, April 3 but the Friars showed the gap might be closing. The Monarchs, ranked No. 1 in Orange County, never trailed but needed until the final play to secure a 24-17 victory in a hard-fought Trinity League game…
Grieving husband says wife slain in Orange shooting wanted ‘perfection’ for their 2 young sons
Jenevieve Arlene Raygoza, one of four people killed in a shooting at a business complex in Orange last Wednesday, cherished holidays with her two boys This Easter Sunday, her husband, Armando Raygoza said, “She would have gotten the kids together and organized a little Easter egg hunt. She would have coordinated everything. She was so…
Kings will host meaningful two-game series against Coyotes
While a midseason meeting with the Arizona Coyotes might not normally be a marquee event, the upcoming two-game set with the Kings hosting the Coyotes might be the most critical contests of their season to date. Having just dropped two straight games and five out of six over all to sixth-place San Jose, the Kings…
Mobile home business ‘will go forward,’ vows widow of owner slain in mass shooting
The widow of an Orange business owner who died in a mass slaying Wednesday vowed on Easter Sunday to revive the real estate company they built together over the past 15 years. “Unified Homes is going to go forward,” said Karla Maria Tovar, 49, Luis Tovar’s wife and one of the company’s agents. “I don’t…
Ducks facing numerous challenges as they head toward the stretch run
ANAHEIM — The challenges facing the Ducks are almost too numerous to list now that the remainder of the season can be measured in days and weeks rather than months. One of the biggest is how they play their final games, how they respond to their lowly status during the season’s stretch run. “The challenge…
No. 1 Mater Dei holds off No. 2 Servite in Trinity League ‘barn burner’
SANTA ANA — Mater Dei maintained the upper hand in its football rivalry with Servite on Saturday, April 3 but the Friars showed the gap might be closing. The Monarchs, ranked No. 1 in Orange County, never trailed but needed until the final play to secure a 24-17 victory in a hard-fought Trinity League game…
No. 1 Mater Dei holds off No. 2 Servite in Trinity League ‘barn burner’
SANTA ANA — Mater Dei maintained the upper hand in its football rivalry with Servite on Saturday, April 3 but the Friars showed the gap might be closing. The Monarchs, ranked No. 1 in Orange County, never trailed but needed until the final play to secure a 24-17 victory in a hard-fought Trinity League game…
Santa Anita: Gamine earns easy victory in Las Flores Stakes race
One day after Santa Anita took wagers totalling $24,282,400, its largest Derby Day handle since 2007, the speedster filly Gamine returned to the races for the first time in five months in what amounted to a paid workout against three overmatched opponents. The 4-year-old daughter of Into Mischief, who according to Bob Baffert is one…
Shohei Ohtani’s two-way play, Jared Walsh’s walk-off homer lead Angels
The Angels celebrate as Jared Walsh, center, crosses home plate after hitting a walk-off, three-run home run in the ninth inning of Sunday night’s 7-4 victory over the Chicago White Sox at Angel Stadium. (AP Photo/Ashley Landis) Los Angeles Angels starting pitcher Shohei Ohtani (17) throws a ball to fans as he warms up before…
Ducks fail to capitalize on Trevor Zegras’ playmaking, lose in OT
Arizona Coyotes defenseman Alex Goligoski, left, defends against Anaheim Ducks right wing Alexander Volkov during the second period of an NHL hockey game in Anaheim, Calif., Sunday, April 4, 2021. (AP Photo/Alex Gallardo) Arizona Coyotes left wing Johan Larsson, left, works against Anaheim Ducks left wing Nicolas Deslauriers for the puck during the first period…
‘Trial of the Chicago 7’ takes top honors at SAG Awards
The starry cast of Aaron Sorkin’s 1960s courtroom drama “The Trial of the Chicago 7” took the top prize Sunday at a virtual Screen Actors Guild Awards where actors of color, for the first time, swept the individual film awards. The 27th SAG Awards, presented by the Hollywood actors’ guild SAG-Aftra, were a muted affair…
Mobile home business ‘will go forward,’ vows widow of owner slain in mass shooting
The widow of an Orange business owner who died in a mass slaying Wednesday vowed on Easter Sunday to revive the real estate company they built together over the past 15 years. “Unified Homes is going to go forward,” said Karla Maria Tovar, 49, Luis Tovar’s wife and one of the company’s agents. “I don’t…