Last year, Sony Pictures earned over 45 million impressions and made over a million in incremental movie ticket purchases. While these metrics are impressive, the method by which these metrics were earned might be even more impressive — content that disappeared on Snapchat. Snapchat Stories is a prime feature of the app. Stories is a…
Year: 2019
Ephemeral Content: How & Why to Invest in Content That Disappears
Last year, Sony Pictures earned over 45 million impressions and made over a million in incremental movie ticket purchases. While these metrics are impressive, the method by which these metrics were earned might be even more impressive — content that disappeared on Snapchat. Snapchat Stories is a prime feature of the app. Stories is a…
How to Run A Content Audit in 2019
Think of all the content you create — the good, the bad, and the ones that take a scary amount of time. Now think of how you organize it. How do you keep track of how content is performing? Do you use those metrics to improve for future campaigns? If not, you could be, with…
Ephemeral Content: How & Why to Invest in Content That Disappears
Last year, Sony Pictures earned over 45 million impressions and made over a million in incremental movie ticket purchases. While these metrics are impressive, the method by which these metrics were earned might be even more impressive — content that disappeared on Snapchat. Snapchat Stories is a prime feature of the app. Stories is a…
Ephemeral Content: How & Why to Invest in Content That Disappears
Last year, Sony Pictures earned over 45 million impressions and made over a million in incremental movie ticket purchases. While these metrics are impressive, the method by which these metrics were earned might be even more impressive — content that disappeared on Snapchat. Snapchat Stories is a prime feature of the app. Stories is a…
Ephemeral Content: How & Why to Invest in Content That Disappears
Last year, Sony Pictures earned over 45 million impressions and made over a million in incremental movie ticket purchases. While these metrics are impressive, the method by which these metrics were earned might be even more impressive — content that disappeared on Snapchat. Snapchat Stories is a prime feature of the app. Stories is a…
Ephemeral Content: How & Why to Invest in Content That Disappears
Last year, Sony Pictures earned over 45 million impressions and made over a million in incremental movie ticket purchases. While these metrics are impressive, the method by which these metrics were earned might be even more impressive — content that disappeared on Snapchat. Snapchat Stories is a prime feature of the app. Stories is a…
Ephemeral Content: How & Why to Invest in Content That Disappears
Last year, Sony Pictures earned over 45 million impressions and made over a million in incremental movie ticket purchases. While these metrics are impressive, the method by which these metrics were earned might be even more impressive — content that disappeared on Snapchat. Snapchat Stories is a prime feature of the app. Stories is a…
Ephemeral Content: How & Why to Invest in Content That Disappears
Last year, Sony Pictures earned over 45 million impressions and made over a million in incremental movie ticket purchases. While these metrics are impressive, the method by which these metrics were earned might be even more impressive — content that disappeared on Snapchat. Snapchat Stories is a prime feature of the app. Stories is a…
Beyond the Editorial Calendar: New Rules of Content Strategy for 2020
I was playing with my nephew at the park recently, watching him run from the swings to the jungle gym to the slide. He laughed as he tried to climb up the slide instead of going down, and he skipped the paved walkway in favor of the large field of grass leading back to my…
In Pie We Crust: This Roasted Veggies and Yellow Curry Pot Pie Will Win You Over
If your parents were anything like mine, then you probably remember last-minute grocery-store runs to pick up a circular brick of pie for Thanksgiving. It was always one of three options—pecan, apple, maybe pumpkin—encased in a cage of plastic and aluminum with a white sticker label that seemed to announce that no, your parents didn’t…
In Pie We Crust: This Roasted Veggies and Yellow Curry Pot Pie Will Win You Over
If your parents were anything like mine, then you probably remember last-minute grocery-store runs to pick up a circular brick of pie for Thanksgiving. It was always one of three options—pecan, apple, maybe pumpkin—encased in a cage of plastic and aluminum with a white sticker label that seemed to announce that no, your parents didn’t…
Beyond the Editorial Calendar: New Rules of Content Strategy for 2020
I was playing with my nephew at the park recently, watching him run from the swings to the jungle gym to the slide. He laughed as he tried to climb up the slide instead of going down, and he skipped the paved walkway in favor of the large field of grass leading back to my…
In Pie We Crust: This Roasted Veggies and Yellow Curry Pot Pie Will Win You Over
If your parents were anything like mine, then you probably remember last-minute grocery-store runs to pick up a circular brick of pie for Thanksgiving. It was always one of three options—pecan, apple, maybe pumpkin—encased in a cage of plastic and aluminum with a white sticker label that seemed to announce that no, your parents didn’t…
In Pie We Crust: This Roasted Veggies and Yellow Curry Pot Pie Will Win You Over
If your parents were anything like mine, then you probably remember last-minute grocery-store runs to pick up a circular brick of pie for Thanksgiving. It was always one of three options—pecan, apple, maybe pumpkin—encased in a cage of plastic and aluminum with a white sticker label that seemed to announce that no, your parents didn’t…
In Pie We Crust: This Roasted Veggies and Yellow Curry Pot Pie Will Win You Over
If your parents were anything like mine, then you probably remember last-minute grocery-store runs to pick up a circular brick of pie for Thanksgiving. It was always one of three options—pecan, apple, maybe pumpkin—encased in a cage of plastic and aluminum with a white sticker label that seemed to announce that no, your parents didn’t…
In Pie We Crust: This Roasted Veggies and Yellow Curry Pot Pie Will Win You Over
If your parents were anything like mine, then you probably remember last-minute grocery-store runs to pick up a circular brick of pie for Thanksgiving. It was always one of three options—pecan, apple, maybe pumpkin—encased in a cage of plastic and aluminum with a white sticker label that seemed to announce that no, your parents didn’t…
In Pie We Crust: This Roasted Veggies and Yellow Curry Pot Pie Will Win You Over
If your parents were anything like mine, then you probably remember last-minute grocery-store runs to pick up a circular brick of pie for Thanksgiving. It was always one of three options—pecan, apple, maybe pumpkin—encased in a cage of plastic and aluminum with a white sticker label that seemed to announce that no, your parents didn’t…
In Pie We Crust: This Roasted Veggies and Yellow Curry Pot Pie Will Win You Over
If your parents were anything like mine, then you probably remember last-minute grocery-store runs to pick up a circular brick of pie for Thanksgiving. It was always one of three options—pecan, apple, maybe pumpkin—encased in a cage of plastic and aluminum with a white sticker label that seemed to announce that no, your parents didn’t…
In Pie We Crust: This Roasted Veggies and Yellow Curry Pot Pie Will Win You Over
If your parents were anything like mine, then you probably remember last-minute grocery-store runs to pick up a circular brick of pie for Thanksgiving. It was always one of three options—pecan, apple, maybe pumpkin—encased in a cage of plastic and aluminum with a white sticker label that seemed to announce that no, your parents didn’t…